There are a million articles on the Web that will give you tips on how to help bring website traffic to customer’s website. Most of us try the easy solutions which are paid ads on Social Media and Google Ads. The problem is with these methods is that they are both expensive and risky in terms of ROI. I have seen numerous AdWords campaigns turn up with nothing at all except a large bill at the end of the month. The way to get more traffic in my opinion is slowly but surely.
One of the biggest mistakes I see people make is trying to get mass traffic too early on. Firstly, if you go for a big AdWords spend, but later find out your content just creates higher bounce rates, then you have wasted a shed load of cash because the content is just not up to scratch.
Split Testing Content With Small Budgets and Low Traffic Samples
Small AdWords budgets can help you learn about the content in you customer’s site. Make tweaks, and in some cases create two separate AdGroups and two landing pages for the same product or service. In some cases I have had four running at the same time with only a $20 budget assigned to each page per day. After three days I had 80 hits spread across four pages. Two of those pages I could eliminate immediately, the other two needed tweaking.
In the end, we managed to change the sales page enough to start to bring in sales and justify the Ad spend. This was opposed to sending $240 worth of ads on one of pages that did not convert.
The only thing I believe Social Media is good for to begin with is brand building. Yes, you may get a few sales from ads, but for the most part, the end result is more followers, likes, and the chance to advertise on people’s timelines for free once they have already endorsed your page by liking it.
The one problem with PR is that it can be quite expensive. However, the benefits speak for themselves. Getting the word out there on a PR channel like PR Newswire, will certainly bring your site more traffic and some natural SEO links to boot. On top of this, you will get a flurry of websites that you can use to say ‘hey look, we are on CNN’, which always looks good when building trust.
Another good PR company is Outbrain. You will get targeted traffic from Outbrain Press Release networks coming straight into your website. Again, this also benefits your SEO.
Now content outreach is hard work to say the least. You need to persuade a website owner that you have content or a content idea that he or she should publish on their very popular website. Once you content is on that website, then if your article has been written correctly, you should start to get traffic from the high traffic websites you have managed to publish content with a link to your website.
An added advantage to this is that you will also gain SEO benefits from having a high authority website link bank to your site. This could increase your keyword rankings. For local businesses targeting local keywords, the competition will most likely be low, and therefore, your outreach efforts could unexpectedly bring in more traffic from organic SEO via search results.
Make sure you add Google Search Console to your website, so you can see which keywords people are hitting on Google searches to find your website. It is always handy to know if your site is worthy of Google rankings. If it is, then you may want to consider spending some more time and effort on SEO for your website.
In general SEO is a waste of time and money because the search engine rankings are already highly saturated. However, that does not mean to say you should ignore SEO if by a stroke of luck your site happens to rank well in our niche for certain keywords.
Hope you enjoyed the read!